'For a more glamourous you' is baseline of an international cosmetic product. It would have to change in if it is targetting the larger section of the demography.
The mainstream media in Kerala has branded the soft porn as glamour. This stereotyping is endorsed by the official malayalam cinema website which is AMMA's online presence. AMMA is the trade union of malayalam film artists. On the site if you click on glamour link, you will reach the photo page of mallu 'soft porn' actresses.
glam·our or glam·or n
1. an irresistible alluring quality that somebody or something possesses by virtue of seeming much more exciting, romantic, or fashionable than ordinary people or things
2. striking physical good looks or sexual impact, especially when it is enhanced with highly fashionable clothes or makeup
3. a magical spell or charm (archaic)
adj: characterized by glamour
por·nog·ra·phy n
1. films, magazines, writings, photographs, or other materials that are sexually explicit and intended to cause sexual arousal
2. the production or sale of sexually explicit films, magazines, or other materials
Encarta® World English Dictionary
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