Selling the stereotype of Urban as a laughing stock and encouraging the population to look down upon THE URBAN MALAYALEE COWBOY-UMC (in the existing local lingo the urban brethens are known as 'Patanakaaran Parishkaari')
TBWA/i 's 4 out of 5 campaign for malayala manorama is the most regressive campaign of the year
In order to communicate the point 4 out of 5 keralites read manorama publications,
the hoarding across kerala shows
5 Malayalee men - 4 keralites playing chenda, one keralite in playing a drum kit,
their attire: the men on chenda is in mundu, like the popular imageries in the temple pooram shot while the one on drums looks like an art director at an advertising agency, cap and khakis.
The inference
4 are with manorama. 1 is with mathrubhoomi (the competition)
4 are good. 1 is bad.
For once i felt MATHRUBHOOMI is cool.
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Selling the stereotype of Urban as a laughing stock and encouraging the population to look down upon THE URBAN MALAYALEE COWBOY-UMC (in th...
