Selling the stereotype of Urban as a laughing stock and encouraging the population to look down upon THE URBAN MALAYALEE COWBOY-UMC (in the existing local lingo the urban brethens are known as 'Patanakaaran Parishkaari')
TBWA/i 's 4 out of 5 campaign for malayala manorama is the most regressive campaign of the year
In order to communicate the point 4 out of 5 keralites read manorama publications,
the hoarding across kerala shows
5 Malayalee men - 4 keralites playing chenda, one keralite in playing a drum kit,
their attire: the men on chenda is in mundu, like the popular imageries in the temple pooram shot while the one on drums looks like an art director at an advertising agency, cap and khakis.
The inference
4 are with manorama. 1 is with mathrubhoomi (the competition)
4 are good. 1 is bad.
For once i felt MATHRUBHOOMI is cool.
Short films | Made using DSLRs
Now with the Canon EOS 5D MKII , the boys can become men sooner. The rituals of climbing the filmmaking hierarchy will be a lot easier, ...
-
Parashu - "Worn-out by the sun and stress I settled under the tree. Summer sun was scorching my scrotum" - "The fully opened ...
-
Now with the Canon EOS 5D MKII , the boys can become men sooner. The rituals of climbing the filmmaking hierarchy will be a lot easier, ...
-
The news spread like a 'camel' ink blot- sisters have begun a hunt... Back in the dorm, he is applying 'cuticura' power on t...
